What is Google’s Automatic Marketing Content Extraction?
Google’s Automatic Marketing Content Extraction is an automatic system that automatically extracts a business’ existing content and displays it across google platforms such as search, shopping, maps etc to raise visibility and drive sales of a business. This feature uses AI to extract such content to increase visibility of a business by displaying content like sales, promotion, discount, product details etc.
Advantages of Google’s Automatic Marketing Content Extraction:
- Increased Visibility: Google’s Automatic Marketing Content Extraction helps in increasing visibility of a brand by displaying extracted marketing content across all google surfaces such as search, shopping, maps etc.
- Competitive Advantage: Google Automatic Marketing Content Extraction helps in providing competitive advantage by extracting competitors data regarding pricing, product offering, marketing strategies used by competitors, which helps in performing better than competitors and thus provides competitive advantage.
- Drive Sales: It helps in driving sales for a business by increasing brand visibility by displaying content like promotion, sales etc by extracting existing content of a business.
- Helps in Growth: Google’s Automatic Marketing Content Extraction helps in increasing visibility and drives sales and thus helps in growth of a business.
- Saves time and effort: Google’s Automatic Marketing Content Extraction saves time by automatically extracting marketing content which saves time of business in such promotion and also reduces efforts and burden on businesses.
Main Risks involved in Google’s Automatic Marketing Content Extraction:
- Using Old Content: Google’s Automatic Marketing Content Extraction may use old content for promotion of a business if a business has not updated their data for a really long time.
- May need further editing: The output generated from Google’s Automatic Marketing Content Extraction is often not finished and considered as draft, therefore, it may need further editing to make it a finished output.
- Misrepresentation: Google’s Automatic Marketing Content Extraction is ultimately extracted by an AI which may lead to misrepresentation of information if proper data is not provided as per its need.
- Requires Information: AI may require information to extract content and do further promotion of a business, therefore, a business not having essential info cannot use it properly.
- May not align with marketing strategy: As told above, it may sometimes extract old content by error or if a business has not updated their content, therefore, it may not align with current marketing strategy of a business.
How to avoid such risk?
- Keep business content updated: The first and foremost task you can do is to keep your business content updated, a business not updating their content can lead to extraction of old data which may not align with your current marketing strategies.
- Optimize your content: Optimize your content as per your targeted audience interest to attract more and more customers via automatic content extraction.
- Time sensitive content: While posting permanent content include time sensitive details such as instead of “50% off “ it should be “50% off for this weekend only”.
Conclusion:
To use Google’s Automatic Marketing Content Extraction feature you may need to keep certain things in mind such as updating your content time to time, uploading only optimised content, provide necessary information needed for such content extraction which can be hectic and feel like burden to a business, with the help of experts at Canada Dialing, this burden can be reduced as Canada Dialing is a leading marketing agency which helps in providing services like content writing, website designing, Google AdWords etc. which helps in flourishing your business.
